Event Date: Apr 06, 2011

Review of methods to engage advocates and influence decision makers.
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Mr. Lamoureux will review methods to engage advocates and influence decision makers. He will then examine strategies to approach and connect with stakeholders as well as discuss public policy and grass roots advocacy. He will look at some of the challenges associated with developing, implementing and maintaining a robust advocacy framework.

Synopsis of presentation: In a competitive and noisy public policy landscape with many voices competing for government attention and media awareness, an active and robust advocacy framework can support and strengthen your strategic public policy objectives. In a planned and coordinated manner, strategic communication and advocacy raise political awareness and stimulates dialogue about brain health and dementia among decision makers. More importantly, advocacy efforts enable social mobilization and can lead to changes in public policy.
Developing successful advocacy programs is about matching the right message, with the right audience, in the right way. Many organizations face more policy, program and advocacy challenges than it is possible address effectively at any one time. It is important to develop an advocacy plan with priorities that are realistic in relation available resources.

An advocate with the right tools and support can have a direct impact on the formation of opinion and public policy. Working with decision makers and Members of Parliament requires a range of techniques and approaches, from being supportive to respectfully adversarial, depending on situation, department and issue you are dealing with. By approaching decision markers in different ways it is possible to create change and influence public policy decisions.

About our presenter: As an impassioned advocate with over fifteen years of experience in the public and government relations industry, Eric has extensive experience in the government, corporate and not for profit sectors. In the course of his career he has developed public policy and advocacy programs and overseen a number of advocacy events and campaigns.

During his decade as senior political staff on Parliament Hill, Eric worked in both the Senate and the House of Commons in various capacities which saw him work for elected officials from across the country. Eric has been recognized for his contribution to the Ottawa lobbying community and is a board member of the Government Relations Institute of Canada, an association of government relations professionals.

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Eric Lamoureux, Director, Public Policy and Government Affairs at the Alzheimer Society of Canada